Welcome To Unit 2: Communication Skills!

Effective communication skills are required in all businesses and industries around the world but are especially important when working in the creative media sector where whatever your job, you'll need to communicate with lots of different people for different purposes. You are required to communicate with your colleagues and co-workers, you need to communicate your ideas and concepts to clients and you need to be able to communicate effectively with your audience, who will receive and consume your products.

This unit has been designed to target these essential skills and to help you to develop them in a vocational context. Here you will be required to undertake sound written and oral communication and to use your skills and knowledge to undertake effective research into your production work, extracting targeted and relevant information through the use of annotation.


Learning Outcomes

After completing this unit you should:

1. Be able to extract information from written sources
2. Be able to create a media report in a media production context
3. Be able to pitch a media production proposal using appropriate technology